T by Dem
knowing what you wear matters

Articles

02.24.17

Our Partner Annika knows about innovative textile development.  She couldn't find a good textile factory.  So she started her own.  This is Annika's story.

Enterprize Magasine Sweden 2017-02-24http://www.enterprisemagazine.se/nyheter/artikel/ByDem

Sustainable clothing for health and the environment

The Production Company by Dem shows that it is possible to produce cotton clothing that protects both humans and the environment.  In addition to its own clothing collection, product development is provided in material, design, production, design and concept - all durable, transparent and fair.  - When you buy a t-shirt for US $)5 you can be absolutely sure that it has been produced under un-ethical and environmentally hazardous conditions, says Annika Axelsson, founder of the clothing and production company by Dem.  Ever since the start in 2002, the company has been at the forefront of textile and clothing production, which takes into account both human and environment.  In 2009, for example, organic and ethically produced jeans were produced. Now they are going to launch jute clothes, a natural material that is completely recyclable.  "Textile and oil production are the two industries that cause the most damage to the environment," Annika tells us when we meet her on Stenkolsgatan in Gothenburg.
When she, together with former colleague Karin Stenmar, couldn't find rightly produced clothes they decided to make an effort.  "It was important for us to have control in every way, from cotton to finished clothing, and therefore we started our own factory, including good working conditions and living wages," says Annika.

Cotton farmers in India who work with conventional production live on average for 35 years, according to Annika, and they are exposed to an unimaginable amount of cancerous toxins during production. Toxins considered necessary in conventional cotton cultivation, not only causing premature death among the workers but also making the soil unfit.  "This type of cultivation accounts for 98 percent of the world's total production. This type of cotton should not be called cotton - it's rubbish!!!  notes Annika.  It is clear that she is upset that conventional cultivation is the norm.  In contrast, by Dem has shown that it is possible to produce textiles and garments without the use of people or the environment to harm.  For example, the company's employees are guaranteed a salary that they can live on.  "We've carefully figured out the amount of money needed for people to live according to the same standards we have in Sweden for what's a good life," says Annika.